Monday, March 04, 2013

Legal Protection of Consumers' Choice From Deceptive Advertising

Legal Protection of Consumers' Choice From Deceptive Advertising

In the good olden days the principle of ‘caveat emptor’, which meant buyer beware governed the relationship between seller and buyer. In the era of open markets, buyer and seller came face to face, seller exhibited his goods, and buyer thoroughly examined then and then purchased them. It was assumed that he would use all care and skill while entering into transaction.

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